Questions answered: Are your campaigns driving cost-effective results for your business/client objectives? Other metrics like impressions, click-through rates, and frequency should be analyzed in context with other metrics. Some of these 7 top metrics give valuable insights on their own. These correspond to typical campaign goals - driving conversions and sales, brand awareness, and engagement. We’ve classified the top Facebook ads metrics according to the default columns in your Facebook ad account. How to choose the right metrics for your Facebook ads reports That way, it’s easier to identify opportunities for improvement and justify optimization efforts to your client.īut which are important metrics, and which aren’t?
Why understand and track your Facebook ads analytics?īlast from the past: our marketing director’s Jean-Philippe Cantin’s (JP) candid lessons learned from running Facebook ads for DashThis:įacebook Ads is a beast of an advertising machine, with tons of different ad targeting options, campaign objectives and toggles to fiddle with.Īs JP said, it all starts with knowing what you want to get out of Facebook Ads, then taking the time to set the right KPIs and campaign options. Some of the preset column setups available in Facebook ad analytics Meta also offers several preset column settings to analyze various aspects of your campaign, from performance metrics, bid strategy, ad engagement rate, and more. There are a lot of metrics and dimensions by which you can analyze your Facebook ads to see which campaigns are performing and identify any growth opportunities. Here’s where and how reporting tools like DashThis help your clients make data-driven decisions and save you time on reporting.įacebook Ads analytics shows how your Facebook ad campaigns perform within Meta’s ad manager, either as a campaign or individual ad. Presenting actionable data in the right format and structureīut when they're hundreds of Facebook ad terms and limited data export and viewing options in Facebook Ads Manager, you might need help explaining and visualizing your Facebook ad account data or insights for client presentations.Choosing metrics aligned with client objectives.Two factors contribute to excellent Facebook ads analytics reports:
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